Seven Sins Automatic


They’ve never seen anything like it before…

The bold colors of the “Inferno” face…

The eye-catching custom switch blade hands…

The bonus no-nonsense Ballistic Nylon NATO strap…

Just put it on, and without a word the Seven Sins quietly commands attention and arouses curiosity. Not afraid to stand out and get noticed, this watch is for those who dare to be bold.

It’s a bold, striking watch that confidently stands out in any setting. And takes control wherever it goes.

Our Creative Director dared to step outside of the traditional watch designing box when creating the Seven Sins watch. The precision crafted switch blade hands cut through time, while the first ever SINS WINDOW enables you to rebel against or embrace a new sin every day.


  • Seiko NH35 Automatic Movement
  • 316L Stainless Steel case
  • 42mm case
  • Double Domed Sapphire Crystal
  • 22mm lug width
  • 120 Click Rotating Bezel With Red & Blue Lumibrite
  • 7mm Screw Down Crown
  • 316L Stainless Steel Strap
  • Ballistic Nylon NATO Strap
  • Water Resistance: 300m (1,000 ft)


The Seven Sins has more than just unflinchingly authentic style. It’s made with the craftsmanship you expect from a performance timepiece.

The case is military-grade tough: protected by a Physical Vapor Deposition (PVD) coating – the same technology used by the military to prolong the life of cannons.

The Double Domed Sapphire Crystal gives you superior protection from impact and scratch resistance. Knock it around – it can handle it.

And don’t worry about performance – because safe inside the big, solid, 42mm case is a reliable Seiko made movement. You’ll appreciate the automatic movement, temperature resistance, and patented Shock Detection that keeps your Seven Sins Watch properly functioning even if it receives a shock.

And it’s all wrapped up in a Ballistic Nylon Travel Case – ready to grab-and-go.

Key Features

  • Movement: Seiko NH35 Automatic Movement
  • Case: PVD 316L Stainless Steel
  • Water Resistance: 300m (1,000ft)
  • Crystal: Double Domed Sapphire Crystal
  • Strap: 316L Stainless Steel Bracelet
  • 120 Click Rotating Bezel With Red & Blue Lumibrite
  • Tools Included: Link Removal Tool, Spring Bar Tool & Screw Driver